Brand Voice and Tone

Visuals aren’t the entire story…words play an integral role in building trust.

Your brand voice plays a pivotal role in evoking moods, creating emotional connections, inspiring action — and building trust.

In terms of the five senses, it contributes to how your brand looks (i.e. website messaging and ads) and how it sounds (i.e. a prospect reading your copy aloud or listening to a branded video).

However, it also represents your brand and who you are as a company. And, as it is in the real world, what you say and how you say it holds incredible significance when it comes to building a rapport with others and establishing trust.

Final deliverables:

• Brand voice and tone guide*

• Editable file to support you today, and as your brand evolves

• Optional add-on: copy execution plan

*Design services available upon request.