About Me

Even the most innovative startups go nowhere fast when they overlook the importance of cultivating a solid brand and sharing laser-sharp messages with the world. That’s why when it comes to business, my greatest passions are the personality and voice of your brand.

Maybe that fascination also comes from my obsession with learning languages (they each have distinct personalities) or that brief but memorable side gig as a songwriter (including writing a song for Eurovision). Whatever the reason, I love to research, explore the psychology of your ideal customer or client and interview your team to envision the true essence of your brand.

How does your brand communicate? What important nuances should be used across its different touchpoints in print, in person and online? How is it perceived by others? How do all of the different elements align with who you serve, your mission, your values....?

In my other life, I’m an inspirational speaker, encouraging audiences to imagine the new lives of their dreams after setbacks or loss.