Don't we hear about recently launched sustainable brands and new transparent production processes every day? I know that's definitely what I'm experiencing - although it is my business to stay on top of what's happening in fashion.
It's funny how these things unfold. While the world is certainly loud about the need to become more friendly to our environment, we're all sort of naturally evolving in that direction... one step at a time.
We can look to the success of Gucci as an excellent example. Alessandro Michele's revival of the Italian fashion house is centered on absolutely original styles that are for the most part SEASON-LESS. They're not basics and the majority of the collections are not wardrobe classics but they're not so trendy that they need to be given away after a season.
In fact, a lot of trends in fashion come from what Gucci creates and not the other way around.
This isn't anything new. Luxury clothing has always been designed to last. Quality construction and the finest fabrics make them the antithesis of fast fashion fare. What is new is the aim to create entirely eclectic looks that have staying power. They'll be the fun retro looks of tomorrow and the fun vintage looks later on .
How will this spread to other fashion houses? Will we see a similar effect take on in other industries? No one knows but it's incredible to watch this unfold.